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The Daily Elm

What if our approach to voting is what's holding us back?

My interview with Sway founder Claire Shorall

Ariella Elm's avatar
Ariella Elm
Aug 06, 2026
∙ Paid

Back in April I was invited to a dinner with an organization called Sway. I didn’t even know anything about them, just that they cared about elections as much as I do. That was enough, I was in from the jump.

Sway is an organization trying to change who we approach voting across the board, from endorsements to election day. The idea is that recommendations from people you know and trust hold as much, if not more power than an endorsement from a given organization.

And I got to sit down with Claire Shorall, one of the founders and discuss how they are changing the game.

Check out the full interview below!

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